Hocutt presents at Computers & Writing Conference

Daniel L. Hocutt, web manager and adjunct professor of liberal arts, presented “Writing Futures: Authoring with AI in Digital Ad Platforms” at the Computers & Writing 2025 conference at the University of Georgia.

Computers & Writing is an annual conference focused on the intersection among computers, networks, composition and writing studies. The conference is organized in part through the work of the CCCC Committee on Computers in Composition and Communication, known as 7Cs.

Hocutt’s presentation was inspired, in part, by his work advertising SPCS professional education and academic programs using Google Ads and Meta Ad Manager. The abstract of the presentation reads as follows:

Digital advertising platforms in search engines and social media, incorporate machine learning and AI to fundamentally alter what it means to author ad copy. Rather than relying solely on human authors to compose multimedia ads, digital advertising platforms place humans in a collaborative co-authoring role with large language models (LLMs), machine learning (ML), and artificial intelligence (AI). This presentation asks participants to grapple with implications: What might a web page look like when web content, rather than being compiled dynamically from microcontent in a component content management system, gets composed in real time in response to a user’s query using generative AI? What infrastructural frameworks are required to host such personalized content deployment? And what role will human authors play in designing these experiences?